What would it be worth if prospects and customers truly saw your company as unique?

In her book, “Different: Escaping the Competitive Herd,” Harvard Business School marketing professor Youngme Moon argues that “the ability to compete is dependent upon the ability to differentiate from competitors.

Over the past few years, awareness about IT services has significantly increased. Businesses of varying sizes recognize the need for and importance of utilizing IT services to protect sensitive data, keep day-to-day operations running smoothly, increase productivity throughout various departments and stay up-to-date with the most recent technology trends.

Every business needs the right tools to get the job done and to keep your team on track. But juggling multiple apps and software can be a nightmare when trying to keep information streamlined and easily accessible. That’s where Microsoft Teams for small businesses comes into play.

“The biggest risk is the one you don’t take” is a mantra you’ll hear motivational speakers deliver in their presentations to make the argument that you should throw all caution to the wind and go for it (whatever “it” is).

And while that may be a good piece of advice to get someone to take action on an idea (and get the speaker applause at the end of their presentation), truly smart, experienced entrepreneurs and business executives NEVER throw “caution to the wind” and take wild risks.

There is an endless number of things a business owner should do for their business to be successful. They must develop a product or service that can attract customers, hire and train a team to oversee day-to-day operations, implement marketing strategies and so much more.

The rate of cyber-attacks has significantly increased over the past few years. Businesses of all sizes are at risk of becoming victims of them, which is why it’s crucial that every business owner and leader is aware of the most common cyberthreats impacting the business world today.

Establishing effective and efficient cyber security policies is one of the most important aspects of protecting your business. We often discuss why cyber security is so important and the different cyber security practices your business can implement.